How to Run Profitable X (Twitter) Ads in 2025 - Complete Tutorial

Hey there,

My name is Brad Smith, owner of Automation Links, and I've been doing marketing for the last 10 years.

I've worked with over 2,500 brands, and I'm going to break down something that's completely different but also very similar to all the other ad platforms.

X ads.

Look, I'm going to be straight with you. When you first start ads, you've got to build the account, you've got to build the system, which takes some time.

Then you've got to start building the audience that likes you, trusts you, and follows you.

That's really the key here.

You need to wait this out, be strategic, and build relationships.

Here's What We Found Working with Over 75 Clients

We've been doing X ads for over two years now with over 75 clients.

And here's the thing - it works.

But you've got to be patient with any ad platform.

Let me show you exactly what I mean with a real case study.

The Marketing Agency That Changed Everything

I want to talk about this particular use case today. They averaged about 5,000 monthly visitors to their site with an average order value of $8,000 per month.

Here's what happened:

Once they became profitable with X ads, we started adding other channels to it. But we started with X for three months and then we added YouTube, Instagram and Meta.

This particular use case got four conversions with a $3,000 ad spend.

It didn't happen overnight - it takes time.

But by month three? Super profitable.

The Budget Allocation That Actually Works

Now, depending on your business, you need to decide:

• How many visitors do I have?
• What's my average order?
• What is my subscription value?

Then all the numbers will start making sense.

Here's how we allocate budget:

1. Top of funnel (people who've never heard of you) → 50%
2. Mid funnel (people who've heard once or twice, still don't trust you) → 30%
3. Bottom of funnel (closing deals in the DMs and bio links) → 20%

The Growth Projections Over Three Months

Here's what we saw:

1. Month 1: 805 clicks → 2 conversions
2. Month 2: 1,400 clicks → 7 conversions
   Month 3: 2,100 clicks → 14 conversions

Month three was super profitable. But you've got to be patient.

Building Relationships Is Everything

The next step is building relationships. This client focused on frequency.

When somebody first heard about them, they weren't ready to buy. So they gave away something valuable with no sales pitch - just personal branding, value, and engagement triggers.

This triggered the pixel so they could retarget.

Frequency means showing your ads across three platforms, eight times each, with multiple emails and repeated value.

Once in the ecosystem, they see you the next day, and the next, building trust.

One client showed his ads to everyone in the US six times. He opened the audience wide and repeated the same ad.

That's how you build trust and relationships.

The Setup Is Tough (But Worth It)

If you decide to run X ads, the setup is tough.

When setting up with the new X ad platform, it's not great yet. The system only allows website link conversion ads at first.

I recommend using the legacy format to focus on reach. Build that top-of-funnel audience so you can retarget.

Here's The Formula

Ad 1 – Reach

Ad 2 – Engagement
Ad 3 – Traffic

Run these three for three months.

For reach ads:

• Start at $5/day
• Maximize reach
• Choose age range, language, and countries (don't target people who don't speak your language)
• Target keywords, bios, or followers of accounts with your ideal audience

That's the best targeting on X: go where your audience already is.

For Ad Creative

Use personal-style posts (existing organic posts turned into ads).

Build authority with comments and likes. Pin or highlight them at the top of your profile.

No emojis, no hashtags - X won't approve them for ads.

The Reality Check

A lot of people think they can just run ads that say, "Go click my link and buy."

Nobody cares.

Instead, use strategic images, videos, and ad copy to build relationships.

We helped a marketing agency scale using this formula. Run reach → engagement → clicks for three months, then refine.

You Need To Spend Between $2,500 to $3,000 a Month

From there, you're going to see the results slowly start to add up.

The calculator is going to show you you need to spend between $2,500 to $3,000 a month on ads.

That's what it takes to be profitable.

Get My Exact System

If you want my exact ad calculator that I showed on my screen, the one that breaks down these three formulas, here's what you need to do:

Get the full system by clicking here.

Inside my free marketing system, I share weekly the exact ads and scripts you should use.

Look, I've been doing this for over 10 years. I've worked with over 2,500 brands.

This formula works.

But you've got to be strategic, and you've got to build relationships.

That's exactly what we do.

To your success,

Brad Smith

Owner, AutomationLinks

P.S. - If you need help with the setup, message me. I'll connect you with an internal rep at X. The setup is tough, but once you get it right, it works.